MeasurementCamp is a global open-source movement to encourage knowledge sharing and industry collaboration towards answering 'how do we measure engagement in social media?'. It has hubs in the UK, USA (Bay Area) and Ireland.

MeasurementCamp London
MeasurementCamp USA
MeasurementCamp Dublin


  • The purpose of this initiative is to create a set of open source resources which allow interested parties to measure their social media communications online and offline.
  • These resources may be information in the form of guides, a framework, suggested units of measurement, icons, basic software or tools, or other stuff entirely.
  • They may not be measuring devices themselves - our purpose is to develop clarity around 'what' to measure rather than 'how'.
  • We are not aiming to develop a 'one-size fits all' approach. The development of the project is based on an understanding that measures will vary greatly on a client-by-client basis and the network in which we are communicating/participating.


  1. We believe that social media are about relationships and language. This makes conversations difficult to 'measure' by existing metrics [1]
  2. We believe that nonetheless measurement is important and we strive to find clarity in and derive better insights from the work that we do
  3. We believe that technologies to measure will probably be proprietary but that to use these technologies effectively we as a community can help one another to develop understanding and resources to fill the yawning gaps in our own education and knowledge
  4. We believe that whatever we produce together should be freely available for others to use and improve, and that together we are stronger than apart
  5. We believe that whilst every case is different and unique, there are benefits to common standards and approaches around the world and across regional boundaries


In February 2008 at a perfectly-timed Chinwag event entitled 'Measuring Social Media' it became clear that despite a packed room of smart digital minds, and a panel of egotistical twerp-experts, the digital community was failing to decently answer the challenge of how to measure or even make sense of the results and impacts of embracing this new-ish world.

In a rare moment of clarity panelist Will McInnes suggested there and then that the community began meeting together in an open, collaborative, ego-free environment to tackle the challenge together, and did so in the spirit and style of the popular geek BarCamp events.

MeasurementCamp was born, and met a month later at the Coach & Horses in Soho. Photos.

The movement has made significant progress in building the confidence, awareness, knowledge and approaches available to its supporters, but it hasn't come up with a magic formula, nor does it expect to.


There are more, but these are some of those of us who have contributed often and so made this the success it now is for many more.

Will McInnes
Helen Lawrence
Chris Reed
Lauren Fisher
Ben Bland
Anna Carlson
Adrian Moss
Robin Wilson
Michael Blowers
Alan Patrick
Sam Michel
Helen Aspell
Drew Benvie
Michelle Goodall

New Resources

New report rounding-up the notes and findings from the January 2009 MeasurementCamp, thanks to supporters Econsultancy

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License