Case Studies

The group looked at a way of creating and collecting case studies on the use of Social Media and measuring it

  • put together a central resource of case studies - on the wiki
  • produce a template for the studies
  • generate first batch of case studies on public information
  • invite clients and agencies to add case studies
  • we need to categorise and organise by industry/type/results
  • should look to provide some kind of award/recognition; this also includes evangelising the category to existing awards, to promote inclusion.

Template - needs to be documented and agreed

  • Describe campaign; was it short or long term, what did you do; who was involved, how was it set up
  • what were the objectives
  • why choose to use social media - how did it fit with rest of the campaign
  • who were the audience
  • what were the results; what worked, what didn't work
  • what was the client type
  • Target industries - entertainment, Banking/finance, NFP, technology, Retail
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