Case Studies

• BuzzMetrics Case Studies 11 simple 1-pagers on how clients have used social media measurement

The group looked at a way of creating and collecting case studies on the use of Social Media and measuring it

• put together a central resource of case studies - on the wiki
• produce a template for the studies
• generate first batch of case studies on public information
• invite clients and agencies to add case studies
• we need to categorise and organise by industry/type/results
• should look to provide some kind of award/recognition; this also includes evangelising the category to existing awards, to promote inclusion.

Template - needs to be documented and agreed

• Describe campaign; was it short or long term, what did you do; who was involved, how was it set up
• what were the objectives
• why choose to use social media - how did it fit with rest of the campaign
• who were the audience
• what were the results; what worked, what didn't work
• what was the client type
• Target industries - entertainment, Banking/finance, NFP, technology, Retail