Case Studies
- BuzzMetrics Case Studies 11 simple 1-pagers on how clients have used social media measurement
The group looked at a way of creating and collecting case studies on the use of Social Media and measuring it
- put together a central resource of case studies - on the wiki
- produce a template for the studies
- generate first batch of case studies on public information
- invite clients and agencies to add case studies
- we need to categorise and organise by industry/type/results
- should look to provide some kind of award/recognition; this also includes evangelising the category to existing awards, to promote inclusion.
Template - needs to be documented and agreed
- Describe campaign; was it short or long term, what did you do; who was involved, how was it set up
- what were the objectives
- why choose to use social media - how did it fit with rest of the campaign
- who were the audience
- what were the results; what worked, what didn't work
- what was the client type
- Target industries - entertainment, Banking/finance, NFP, technology, Retail