MeasurementCamp - collaborating to make sense of measuring social media

Anyone can edit our MeasurementCamp wiki - [http://measurementcamp.wikidot.com/how-to-edit-pages]

Next MeasurementCamp

MeasurementCamp V - Weds 6th Aug

Purpose (please edit and improve!)

• The purpose of this initiative is to create a set of open source resources which allow interested parties to measure their social media communications online and offline.
• These resources may be information in the form of guides, a framework, suggested units of measurement, icons, basic software or tools, or other stuff entirely.
• They may not be measuring devices themselves - our purpose is to develop clarity around 'what' to measure rather than 'how'.
• We are not aiming to develop a 'one-size fits all' approach. The development of the project is based on an understanding that measures will vary greatly on a client-by-client basis and the network in which we are communicating/participating.

Manifesto (please edit and improve!)

1. We believe that social media are about relationships and language. This makes conversations difficult to 'measure' by existing metrics [1]
2. We believe that nonetheless measurement is important and we strive to find clarity in and derive better insights from the work that we do
3. We believe that technologies to measure will probably be proprietary but that to use these technologies effectively we as a community can help one another to develop understanding and resources to fill the yawning gaps in our own education and knowledge
4. We believe that whatever we produce together should be freely available for others to use and improve, and that together we are stronger than apart
5. We believe that whilst every case is different and unique, there are benefits to common standards and approaches around the world and across regional boundaries

Actions! Please help.

• Speak to Dynamic Logic about Attitudinal Surveys - Robin Grant, 1000heads
• Begin lobbying various industry groups and associations for social media representation in awards - Volunteer>?

Ideas

• Benchmarking tool or resources to allow comparison of Client A with Client B campaign
• Someone with Jedi wiki skills - please make the new page "Benchmarking" live and add it to the left-hand nav; and change the current nav title "Case Studies and Benchmarks" to just "Case Studies"

[1] [http://nmk.co.uk/2008/02/19/measuring-social-media-or-not/] - See the first comment which makes some valid points to bear in mind

Stuff we need help with

• Sorting this wiki out - can someone tidy it up and delete all the default crap?
• Add to the list of resources, which will include links to and basic description of all suggested tools, approaches and so on for measuring social media.

• I recently measured something. London Wikipedians ranked by most recent edit. There was a very practical reason why I wanted to measure this, and I wrote a simple little bot to gather the data. Does this count as an example of "measuring social media"? — Harry Wood - 13th May 2008