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* Henriette Hedløv...
STEP 1: Measure the Start Line
At MeasurmentCamp II, the benchmarking group agreed that activities in a young industry such as social media are hard to benchmark without the resource of comparable...
BuzzMetrics Case Studies 11 simple 1-pagers on how clients have used social media measurement
The group looked at a way of creating and collecting case studies on the use of Social Media and...
BuzzMetrics Case Studies 11 simple 1-pagers on how clients have used social media measurement
The group looked at a way of creating and collecting case studies on the use of Social Media and...
One handy way to dissect activities within social media (and therefore audience needs) is into three categories: dialogue, content and functionality (for ease: "D,C &F"). This comes from...
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Next Event
MeasurementCamp IV - 9:30am, Weds 9th July - At Hotwire PR's offices - 33/41 Dallington Street, London, EC1V 0BB
MeasurementCamp V - Weds 6th Aug
Ideas for next meeting:
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Next MeasurementCamp
MeasurementCamp V - Weds 6th Aug
Purpose (please edit and improve!)
The...
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* What licence should we put this all out under? GPL? Creative Commons?
* Social Media sites can take on many forms and the...
Other resources on social media measurement
Social Media Measurement on TheNewPR Wiki
Social Media Measurement on Facebook
CGM Measurement Resources White papers, webcast downloads and...
Volumes
Outcome
Application
Example
Awareness
Content Distribution / Seeding with key influencers
Blogger Outreach eg Penguin giving books to bloggers
SEO/SMO Benefits - Blogs, Content...
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Social Media Measurement Resources
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Can be found here - http://socialmediastatistics.wikidot.com/
The list of free measurement sites from MeasurementCamp II is on Delicious, using the tags "measurementcamp08" and "snapshot". The idea being that we collect a list of sites which can be used for...
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Consumer Conversations: What metrics can be measured: Straightforward look at what can be measured in social media in terms of consumer conversations
3 broad categories of 'things to...
We are so busy working out the how to.
Why don't we concentrate on the what we really want to quantify?
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